Christian Seifert founds streaming platform
The former head of the German Football League founds a streaming service with a focus on sport. Axel Springer holds a majority stake in the company.
The former Managing Director of the German Football League (DFL), Christian Seifert, is founding a streaming platform for league competitions and individual sporting events. Seifert has a strong partner at his side with the participation of the Axel Springer media group.
The aim of the start-up is to create "a new media home" for millions of German sports fans who are also interested in sports outside of soccer. To this end, the audiovisual rights to attractive leagues and sporting events are to be bundled into a single media offering. In the long term, this should increase the perception and appreciation of sports such as handball, basketball and ice hockey.
The platform is set to launch in fall 2023. It is not yet known what the streaming service will be called. Although Axel Springer has acquired a majority stake, Seifert continues to hold a significant share and acts as managing partner. A CEO and COO will be added at a later date.
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