Digidip and Yieldkit go their separate ways

The advertisers are now both owned by the Hamburg-based investment group Waterland Private Equity. Together, they are already the market leader in Europe. Now they want to become the global number one.

The start-up Digidip, founded in 2013, has been acquired by Waterland Private Equity. The investment group now owns the two leading European providers of commerce content and affiliate marketing. Digidip is a network for content and performance analysis and offers affiliate marketing, a sales method that allows merchants to earn commissions as soon as customers make a purchase via a link. More than 40,000 merchants in 40 countries use the software.

Yieldkit was founded in Hamburg in 2009. Together, the companies are considered the European market leader and are among the top three in the USA. Together, the two advertisers generated global e-commerce sales of 2.4 billion euros for advertisers last year. "The combination of our areas of expertise is a real milestone for us and also contributes to our goal of becoming the global number one for the increasingly important topic of commerce content for publishers," says Daniel Neuhaus, CEO of Yieldkit and the YK Group.

For Waterland, the purchase should be financially profitable if the two advertisers become the global number one. "The partnership with Digidip marks the first important milestone in our joint buy & build strategy," says Carsten Rahlfs, Managing Partner at Waterland. The investment group currently manages eight billion euros in equity capital.