Gethenry becomes Cycle and gets new COO

European expansion is now to be driven forward under a new brand name. To this end, Marjorie Simon is expanding the management level of the start-up.

The start-up Gethenry is now called Cycle. It was time for the brand to better express the company's values. "Cycle not only stands for our vehicles, but also for our mission: to enable efficient and environmentally friendly last-mile delivery," reads the company's Linkedin post. The new brand should be "urban, bold and cool" .

In addition to the name change, there are also changes at management level. As the new Chief Operations Officer, Marjorie Simon is to make the company profitable and support its expansion in Europe. She previously worked at Accenture, E&Y and Allianz Partners, among others.

Luis Orsini-Rosenberg and Nikodemus Seilern founded the start-up in 2018. The founders produce e-bikes and rent them out to delivery companies. The start-up offers its customers software to track the e-bike fleet and a service to maintain the vehicles free of charge. Well-known delivery services such as Gorillas, Wolt, Flink and Lieferando are among the company's customers. Cycle is currently active in Germany, Austria and Italy. The service will soon also be available in Spain, the Netherlands and the United Kingdom.