Gorillas and Alnatura become partners

The Berlin delivery service wants to expand its range of organic products through the partnership.

The food delivery service Gorillas and the organic retailer Alnatura have agreed a strategic partnership, as announced by the news service DPA. According to the agreement, the Berlin-based start-up will offer over 250 Alnatura products in its range from June 10. The two companies previously tested the collaboration in a pilot project in North Rhine-Westphalia.

The partnership with Alnatura will increase Gorillas' organic product segment to 15 percent. This is a response to the wishes of customers. Currently, 56 percent of orders already contain organic products. "We are not interested in greenwashing and adding more organic products to our range just to improve our image. This is a matter close to our hearts," says Gorillas CEO Kağan Sümer. Sümer admits that customers are more price-sensitive than before due to inflation. "But organic doesn't automatically mean expensive," says the CEO.