HYGH closes EUR 21.5 million financing round

HYGH, a leading provider of digital out-of-home (DOOH) marketing, has closed a successful eight-figure financing round and received fresh capital from Sparta Capital Management.

Berlin - Led by Sparta Capital Management, a UK institutional investor, HYGH has raised both equity and debt capital. This significant financing round marks an important milestone for HYGH and underlines the company's scalable concept, advanced technology and dedicated team.

The strong growth of DOOH advertising and the associated opportunities confirm our investors' confidence in our company

Fritz Frey, Co-Founder & Chairman HYGH

Thanks to the capital from this financing round, HYGH will push ahead with its expansion plans and focus on scaling its existing networks in the DACH region (Germany, Austria and Switzerland) as well as entering new European markets. Within the next twelve months, HYGH aims to be present in the 15 largest German cities.

HYGH has gained the trust of Sparta Capital Management, which is actively involved in shaping the company's strategy. The current financing round was raised at an implied valuation in the mid eight-digit range, which represents a significant increase compared to the previous round and confirms HYGH's robust growth. In addition, the expanding market for digital outdoor advertising offers significant untapped potential.

With its unique positioning and visionary management, HYGH is redefining the advertising landscape

Cedric Boghanim, Head of Credit Sparta

HYGH is not only committed to continuously taking further steps towards profitability, but is also open to partnering with additional investors to further its expansion plans. The company is even considering an IPO and aims to become a major global player in the digital out-of-home industry. The company is a fast-growing digital out-of-home advertising company that already operates over 1,800 HYGH displays in seven major German cities. The advertising is 100% moving, hyperlocal and can be switched live within seconds. Advertisers can reach their target group at various touchpoints along the customer journey via the four proprietary networks. Back in 2021, we reported on the company's expansion to Munich, Frankfurt, Cologne and Hamburg on Startbase.