Management news from the startup world week 32

Rebecca Rosborough becomes CCO at Frontify. Elda Dedja is promoted to Chief of Staff at collect.AI. Jonathan Auerbach, Executive Vice President and Chief Strategy, Growth and Data Officer, has announced his departure from PayPal.

St. Gallen - Rebecca Rosborough has been appointed Chief Commercial Officer (CCO) at Frontify, a provider of brand management software, after 11 months. In her new role, she is responsible for marketing, sales and customer success. She will lead the global marketing team as well as implement a multi-regional marketing strategy. In addition, she will lead the sales and customer success team. This reorganization reflects the importance of marketing to company profits. Previously, Rosborough had experience as Global Chief Marketing Officer at MiQ and Teads. In her statement, she emphasized her excitement about the new role and working with the team to help clients strengthen their brands.

Elda Dedja is appointed Chief of Staff at collect.AI and takes on a key role in the upcoming phase of the company's development. Since 2016, she has strengthened collect.AI's innovation potential and successfully optimized the integration and onboarding process in her previous role as "Head of Platform Enablement". In this new position, she will play a central role in the transformation of the company from a technical collection service provider to a platform provider for AI-optimized Order2Cash management. The appointment underlines collect.AI's ambitions following its acquisition by the Otto Group in March 2022 and is intended to consolidate the company's position as the leading AI platform provider in the DACH region and the EU for Order2Cash Management, Receivable Management & Payments. Elda Dedja brings her knowledge and expertise as an accomplished computer scientist to operationalize this transformation across departments. Her appointment is seen as critical to collect.AI's direction in its target markets and she will play a key role in realizing the company's strategic goals. Dedja herself is excited about this challenge and emphasizes her anticipation of working with an experienced and professional team to set new standards in the FinTech sector.

PayPal (NASDAQ: PYPL) announced that Jonathan Auerbach, Executive Vice President and Chief Strategy, Growth and Data Officer, will leave the company on June 1, 2024. Mr. Auerbach will continue to serve as Executive Vice President and Chief Strategy, Growth and Data Officer until December 31, 2023, after which he will relinquish this position and serve as a consultant to the Company until June 1, 2024. Mr. Auerbach's decision to leave the Company is not related to any disagreement or dispute with the Company, and his compensation will remain unchanged during his tenure as a consultant.