Shoop.de is sold

The Global Savings Group takes over the operator of Shoop.de, Germany's largest cashback platform.
News by Tom Schmidtgen Tom Schmidtgen · Stuttgart, 11. January 2021

The Global Savings Group is taking over the operator of Shoop.de, Germany's largest cashback platform.

Munich-based Global Savings Group (GSG), which claims to be Europe's leading shopping rewards company, is taking over Berlin-based Shoop Germany GmbH. It is not known how much was paid for the takeover. "The deal strengthens GSG's position as European market leader and builds the largest global digital rewards, savings and shopping content platform," says Gerhard Trautmann, CEO of GSG.

Shoop was founded in 2010 and offers customers a cashback system from more than 2,000 online retailers. For every purchase made via the website, Shoop receives a commission from the retailers. Some of this commission is passed on to the customer. Shoop has 1.4 million users and paid out 12 million euros last year. "Combining the scaling of GSG with Shoop will give us the opportunity to establish cashback in the German mass market," says Veit Mürz, CEO of Shoop. "Across Europe, Germany is still a comparatively underserved market when it comes to online cashback."


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