Windhorst sells Fyber shares for 500 million euros

In 2014, Lars Windhorst bought into the start-up Fyber for 160 million euros, now he is selling 90% of his shares to a Texan company and making a tidy profit.

Seven years ago, Lars Windhorst bought into the start-up Fyber for 160 million euros. According to a DPA report, the Texan company Digital Turbine Inc. is now acquiring 90% of the shares held by Windhorst's company Tennor. The shares are worth half a billion euros.

Fyber was founded in 2009 and focuses on intelligent mobile advertising. The start-up enables customers to develop a strategy for monetizing their advertising. According to Fyber, its advertising reaches over 350 million end customers per month. Digital Turbine also focuses on the digital advertising business, which means it is represented on half a billion end devices worldwide. The companies thus strengthen each other in the market.

Fyber has repeatedly bought up other start-ups for their technologies. Last year, it recorded the strongest fourth quarter in its history, with turnover of 210 million euros in 2020 - an increase of 76% on 2019.

Lars Windhorst became known as the "German wunderkind" in the 90s, founding several companies and expanding into Asia. He crashed financially during the dotcom bubble and was convicted of embezzlement in 2010. He successfully invested in various companies with his company Sapinda, renamed Sapinda Tennor in 2019 and invested in the soccer club Hertha BSC in the same year.