Air up receives 40 million euros

The Munich-based start-up has received money from its existing shareholders as part of a financing round.

First, the agency Jung von Matt named Air up the strongest start-up brand in Germany, now the young company can apparently announce the completion of a financing round. According to media reports, Air up has received 40 million euros from its existing shareholders. The round was led by VC Seasons Ventures. The beverage group Pepsico and the media company Ippen as well as Oyster Bay also provided further funding.

Air up produces beverage bottles with attachments that emit an aroma. Sucking on the silicone attachment creates a suction that transports not only the water but also air from the outside through the aroma pod into the mouth. This allows users to experience different flavors such as "Vivid Orange" or "Rose Blush" - without having to add sugar to the water itself.

The start-up successfully completed a financing round at the beginning of the year. At that time, it received 18 million euros. Frank Thelen and Ralf Dümmel also invested in the start-up three years ago - outside of the show "Die Höhle der Löwen", in which they both sit on the jury.