Celonis acquires Process Analytics Factory

The company bought a competitor for around 91 million euros.

The Munich-based Decacorn start-up Celonis is the market leader in the field of execution management systems (EMS). Among other things, these systems display market data to retailers and search for errors and inefficient processes. The company has now acquired Darmstadt-based competitor Process Analytics Factory GmbH (PAF). The Munich-based company put around 91 million euros (100 million US dollars) on the table.

The takeover is intended to make it easier for Microsoft users to access Celonis' EMS. PAF specializes in process mining for Microsoft Power BI. As a result, the Celonis EMS should work more smoothly on Microsoft computers. This could be a big hit for Celonis. Because: 97 percent of the so-called "Fortune 500 companies" and over 260,000 organizations worldwide are said to use Microsoft Power BI.

"The acquisition of PAF enables the millions of Microsoft Power Platform users to leverage Celonis' data and insights for analytics, automation and collaboration," says Co-CEO and Co-Founder of Celonis Alexander Rinke. Tobias Rother, CEO and founder of PAF, adds: "This move combines the strength of market leader Celonis with PAF's process mining capabilities for the Microsoft Power Platform. This will make Celonis EMS more accessible to a large and rapidly growing number of organizations and users."