Davie Selke invests in Superbike8

The online marketplace for bicycles is hoping to raise its profile with the support of the Bundesliga professional from Hertha BSC.

Footballer Davie Selke invests in the start-up Superbike8. "The concept of supporting regional specialist dealers and marketing a cool lifestyle product at the same time convinced me to invest in the company," says the footballer. It is not known exactly how much Selke has invested in the start-up. With the athlete's support, the start-up aims to raise its profile among potential customers and also actively invest in online marketing and sales.

Founded in 2022 by Wilhelm Hanke and Richard Hirschhuber, the start-up operates an online marketplace for bicycles and e-bikes. Both small and large specialist retailers can offer their products on the platform. As a full-service provider, the start-up takes care of everything for specialist retailers, such as communication with customers, comprehensive bike advice, invoicing and marketing. "Our philosophy behind this is to revolutionize local specialist retailers and allow them to participate in digitalization," the company announced. The online presence would enable local retailers to reach a significantly larger group of potential customers.