Lumaly raises seven-figure sum five months after seed round

Lumaly closed its seed round in February, and now the Berlin-based company is announcing its next seven-figure financing round. And that's not all: a next round is planned for the fall.

Following in the footsteps of the American provider Honey, which belongs to Paypal, the Berlin start-up Lumaly is taking the next step: after a seed financing round in February, the start-up has raised a seven-figure sum. The investors include Dutch Founders Fund from Amsterdam and FJ Labs from New York. In addition, business angels such as serial founder and investor Roman Kirsch, who was also involved in the seed round. Alexander Hars from Alva, Finanzcheck.de founder Moritz Thiele, Martin Eggert from David+Martin and Matthias Wilrich, who founded the online retailer Lesara together with Kirsch, also participated.

Lumaly will use the money to drive growth and expand its team; a Series A financing round is already planned for the fall. "We will fundamentally change the shopping experience for users with additional planned functions. This will also clearly set Lumaly apart from its international competitors," says founder Noah Fischer. He founded the start-up with Marcel Schwarz in February 2020, clearly inspired by the American company Honey, whose offering the two are establishing in Germany. Honey only recently launched its service in Germany, making the role model a direct competitor to the Berliners.

The Lumaly platform shows users vouchers and discounts as a browser extension when shopping, in return for which the start-up receives a commission. There is also a points system with which Lumaly returns benefits to users. For every 1,000 points collected, the company plants a tree in the rainforest. A six-figure number of customers are currently using the service. In February, Lumaly was still talking about 20,000 users.