Talking Hands cooperates with Kao

Kao is the company behind the hair care brand Guhl. The company is now printing illustrations by Talking Hands on its shampoo bottles as part of a campaign.

The inclusive start-up Talking Hands has entered into a cooperation with Kao. As part of a joint campaign, the Japanese consumer goods manufacturer is printing illustrations of gestures on the shampoo bottles of its hair care brand Guhl. For every bottle of shampoo sold, Kao is also donating one euro to equip educational institutions with Talking Hands flipbooks.

Maria Möller and Laura Mohn's start-up normally produces flipbooks that show gestures. Their aim is to help children with communication difficulties to better express their feelings and thoughts and thus enable greater inclusion. The illustrations on Guhl's hair care products are based on the Talking Hands flipbooks and show the product features of the shampoos in German sign language. They were designed and drawn by Laura Mohn, co-founder of the Frankfurt-based start-up.

With this cooperation, Kao wants to offer the start-up Talking Hands a platform to raise awareness for the topic of inclusion. "Our product label is the biggest communication surface we have - so we are delighted to see the Guhl bottles on the shelf with the colorful illustrations by talking hands," says Armin Haery, Marketing Director at Kao and head of the Consumer Care Business for the DACH region. "As a brand, we "talk" to our consumers every day - so why not use gestures for a change?"