Wort und Bild publishing group acquires stake in fitness start-up

Fit Tech Company has established a platform for networking players in the fitness and health industry. Now the start-up is getting support from the Wort und Bild publishing group.

The start-up Fit Tech Company has a new investor: Wort und Bild Verlagsgruppe is participating via its subsidiary Isartal Ventures, which primarily supports companies in the e-health sector. "We believe that the FitTech industry will become even more closely intertwined with the healthcare sector. With our commitment, we are supporting the young, promising team around Natalia Karbasova," says CEO Andreas Arntzen from the publishing house.

Natalia Karbasova founded the start-up with Sergej Hermann, Max Gaub and Andreas Schröder. From June, former Fitness First CEO Sefan Tilk will join the team as Chief Advisor New Business. Commenting on the support from the publishing house, the founder says: "The collaboration with the Wort & Bild publishing group takes us a big step forward in the strategic positioning of the company."

The start-up is best known for its Fittech Summit conference, which has been held annually since 2018 and is attended by participants from the fitness, health and tech industries. "With the FitTech Summit, we have built an internationally recognized brand that has established itself as a hotspot for founders and decision-makers in the industry," says Karbasova.