Alphin raises six million euros

The start-up wants to enable automated online marketing for local businesses.

The Berlin start-up Alphin raises six million euros in financing. The Copenhagen-based early-stage fund Scale Capital and the Swiss family office Wille Finance invested. The existing investors HV Capital and Partech also participated again.

Lukas Krieger, Steffen Allesch and Mario Geiß founded Alphin in 2017. The founders' aim is to create a holistic marketing platform for local companies. Traditional marketing agencies are often too expensive for small businesses. The Alphin software would enable these small businesses to use professional marketing. According to the company, the software can create semi-automated posts for social media and design individual advertising campaigns. This should enable local businesses to attract new customers and achieve higher sales. According to the start-up, 1,000 customers in Germany, Austria and the UK are already using this service.

The start-up intends to use the new capital to expand the functions of its marketing platform and expand in Europe. "We are addressing an incredibly large market with millions of under-digitalized local companies and are ready to implement our growth strategy," says co-founder Allesch.