The MediaTech Hub Potsdam will have five

The MediaTech Hub Potsdam is celebrating its fifth anniversary. Strengthened and supported by the numerous well-established players in the film, media and tech community, it has also made a name for itself as a contact point for innovative start-ups within five years.

Potsdam - This week, the entire MTH community came together to celebrate, exchange ideas and network in the atrium of the Film University Babelsberg KONRAD WOLF. Various representatives of the nationwide Digital Hub Initiative were also in attendance. Potsdam's Lord Mayor, Mike Schubert, praised the work of the MediaTech Hub in his welcoming speech: "The MediaTech Hub Potsdam is helping to create lighthouse technologies and strong start-ups that have innovative power and strengthen the international importance and visibility of Potsdam and Babelsberg as a media location." A special highlight of the evening was the pop-up MediaTech Experience, where various start-ups and projects from the Film University Babelsberg KONRAD WOLF brought their innovations to life for the guests.

Volucap makes films accessible

With Volucap, we have high-tech at the start on the Studio Babelsberg site. Using innovative 3D technology, Volucap creates digital avatars whose volumetric videos are world-leading in terms of resolution. The technology has been used in international productions such as The Matrix Resurrections and the Netflix series 1899. At the anniversary celebration of the MediaTech Hub Potsdam, the team around founder Sven Bliedung von der Heide presented some of its highlights. Visitors were able to experience the high-resolution Volucaps of BMX world champion Matthias Dandois and others.

Behind the paywall with Snaque Playwall

Snaque wants to give more people access to quality content on the Internet again. Visitors tested live how readers can use Snaque to unlock individual paid articles without a subscription. The startup makes it possible to read articles free of charge by interacting with brand content using the Snaque Playwall. The founding team, consisting of Katja Waldor and Henning Tillmann, also focuses on the topic of free opinion-forming and the question of democracy.

Immersing yourself in new worlds - 2Sync connects real and virtual worlds

2Sync develops tools for the extended reality of tomorrow: The 2Sync software development platform enables the development of new, innovative and immersive mixed reality experiences that automatically connect real and virtual worlds and adapt to the user's environment. Visitors to the 2Sync stand were able to immerse themselves in completely new worlds, for example in the zoo, without leaving the real world. The team led by Moritz Loos and Julian Zietemann transformed the event location with all its objects into a virtual and immersive world that the test subjects could playfully discover through movement and interaction.

Sensit! makes music, games and films tangible

Sensit! enables its users not only to see and hear games, music and films, but also to feel them through targeted vibrations. By integrating the sense of touch via haptic feedback, the team around founder Benjamin Heese creates a new dimension of the entertainment experience. The integration of the globally patented Metahaptics technology significantly increases the added value and, above all, the emotionality of a wide range of products. At the Sensit! stand, visitors experienced the gaming chair, which provides haptic feedback to match the gameplay, allowing users to immerse themselves in the gaming world.

Innovative potential is to be further expanded in the future, which will primarily contribute to the shared hub concept and promote and strengthen entrepreneurship and innovation

Andrea Wickleder, Managing Director of the MediaTech Hub Potsdam

Key milestones of the last 5 years The most important developments of the MediaTech Hub include lighthouse projects such as the MediaTech Hub Space in the UFA or the MediaTech Hub Accelerator, initiated by the University of Potsdam, the Hasso Plattner Institute and the Film University Babelsberg KONRAD WOLF with around 40 start-ups in its portfolio, which have acquired more than 20 million euros in investment to date. The MediaTech Hub Conference is Germany's leading B2B event for media technologies and inspires hundreds of international participants every year with forward-looking tech trends and best practices - this year's edition on September 27 and 28 also promises many highlights with a focus on film, TV & streaming. The city offers young companies an international scientific community as well as excellent research institutions and universities.