E-commerce start-up Neocom receives funding

Only a short time after it was founded this summer, the Munich-based start-up Neocom has received funding of just over half a million euros.

The start-up Neocom has developed an add-on for online stores that allows customers to find and compare products more easily. Ultimately, it is the digital version of a salesperson, explains co-founder Dana Nedamladeen in the young company's blog. According to the start-up portal MunichStartup , the investors who have now joined the company include various business angels with expertise in e-commerce and software-as-a-service. Among others, Ralf Fischer, Caesar Business Angels and Rolf Adam have invested.

The AI-supported add-on should ultimately enable customers to have an individual consultation just like with a real specialist salesperson. The start-up wants to bring the personal advisor that customers would otherwise only meet in a store into the world of online shopping. The program asks the customer appropriate questions in order to make targeted product suggestions. According to Neocom, it then calculates for each individual product how well it matches the consumer's wishes.