E-commerce start-up Neocom receives funding

Only a short time after its founding this summer, the Munich-based start-up Neocom receives funding in the amount of a good half million euros.

The start-up Neocom has developed an add-on for online shops that allows customers to better find and compare products. Ultimately, this is the digital version of a salesperson, explains co-founder Dana Nedamladeen in the young company's blog. According to the start-up portal MunichStartup , the investors who have now joined include various business angels with expertise in e-commerce and software-as-a-service. Among others, Ralf Fischer, Caesar Business Angels and Rolf Adam have invested.

Through the AI-supported add-on, it should ultimately be possible for customers to have an individual consultation like with a real specialist salesperson. With this, the start-up wants to bring the personal advisor, who customers usually only meet in a store, into the world of online shopping as well. The program asks the customer appropriate questions in order to make targeted product suggestions. According to Neocom, it then calculates for each individual product how well it fits the consumer's wishes.