Emmora receives seven-figure sum

The start-up offers a platform that people can use to plan funerals and make provisions for their own funeral. It has now completed a seed financing round.

Emmora has received a seven-figure sum in a seed financing round. The investors primarily include family offices and business angels such as Mathias Krahl, Ewald Walgenbach, Marc Sasserath, Kerstin Schiefelbein and Thomas Dadashi. Further funding came from the existing investor APX and the Hamburg-based IFB Innovationsstarter.

Emmora intends to use the capital to further expand its existing product and service portfolio and digitize the market for funerals, provision and mourning. The start-up offers a platform on which people can organize the funeral of relatives and plan their own funeral in advance. "Our vision with Emmora is to create a compassionate and reputable digital service that removes the taboo surrounding death and sees it as part of life," says Emmora co-founder Evgeniya Polo.

Evgeniya Polo and Victoria Dietrich founded Emmora in Hamburg in 2019. According to information from start-up scene the start-up generated a six-figure turnover last year. In addition to the platform, Emmora also operates an online store for mourning candles and cards.