Exclusive: 35up receives five million euros

Capnamic Ventures joins the start-up, with existing investors also injecting capital.

The software start-up 35up has raised five million euros in capital. Existing investors Dieter von Holtzbrinck Ventures and Coparion are once again participating in the round, and Capnamic Ventures is also joining in.

35up wants to enable smaller webshops to cross-sell on their platforms. The term refers to the cross-marketing of products via a recommendation algorithm. Anyone who buys product A receives a recommendation for product B ("Customers also bought..."). According to 35up, large marketplaces such as Amazon make 35 percent of their turnover from such recommendations. With the start-up's software, this should now also be possible for other providers.

"We are very happy to welcome Capnamic as the ideal partner among our investors and will now expand our team and invest in sales and product in particular," says 35up Managing Director Fabian Louis. "35up's platform is a powerful solution and is already generating measurably more sales with existing customers," says Christian Knott, Managing Partner at Capnamic, on the occasion of the investment.