Exclusive: 35up gets five million euros

Capnamic Ventures joins the start-up, existing investors also inject capital.

The software start-up 35up has raised five million euros in capital. The existing investors Dieter von Holtzbrinck Ventures and Coparion are again involved in the round, and Capnamic Ventures is also a new investor.

35up wants to enable smaller web stores to cross-sell on their platforms. The term refers to the cross-marketing of products via a recommendation algorithm. Anyone who buys product A gets a recommendation for product B ("Customers also bought..."). According to 35up, large marketplaces like Amazon make 35 percent of their sales from such recommendations. The startup's software will now enable other sellers to do the same.

"We are very happy to welcome Capnamic as the ideal partner in our line of investors and will now expand our team, investing in particular in sales and product," says 35up CEO Fabian Louis. "35up's platform is a powerful solution and is already achieving measurably more sales with existing customers," says Christian Knott, Managing Partner at Capnamic, on the occasion of the investment.