Greenforce apparently raises 13 million euros

The food tech company offers vegan substitute products. According to a media report, it intends to use the capital to expand its product range.

Munich-based foodtech Greenforce raises 13 million euros, as reported by Munich Startups reports. According to the report, the investors include agricultural retailer Baywa and several private investors. These include board members and representatives of Biontech and the former head of McDonald's Germany, Holger Beeck.

"Greenforce has understood that in a highly competitive market, it is important to assert itself in several categories in order to avoid being displaced by market giants," Beeck told Munich Startups. "The enormous growth within the young company's history speaks for itself." According to its own figures, Greenforce is the fastest growing brand in the meat alternative sector with 52% absolute market share growth over the past twelve months.

Celebrities such as presenter Joko Winterscheidt and footballer Thomas Müller have also invested in the company, which was founded in 2013. The latter can also be seen on some of the start-up's advertisements.