Hummels becomes brand ambassador for protein start-up

Stark's products are aimed at athletes. The Hamburg-based company has now gained a very special top athlete as a brand ambassador: Mats Hummels.

Mats Hummels is the new brand ambassador for the start-up Stark. The Hamburg-based company develops and sells protein-rich products such as bowls, shakes and muesli. Now they have been able to win over professional footballer and BVB player Mats Hummels: "STARK and I are now joining forces! Together, we are campaigning for more naturalness in sports nutrition and supporting social soccer and sports projects," writes the footballer on the Stark website. They also want to bring out products together.

With every product purchased, Stark supports a Welthungerhilfe project in the Central African Republic: young people train at the soccer school in the capital Bangui and receive support from coaches and educators.

Stark was founded in 2019 by Johanna Köhler and Lukas Weinrich and is part of Purefood, which sells the Teatox, Lycka and Stark brands. Their products are available online and in supermarkets and drugstores.

The start-up previously operated under the name Iwice and was based in Austria. There it produced a protein ice cream. After successfully taking part in the show "2 Minuten, 2 Millionen", the Austrian equivalent of Die Höhle der Löwen, there were difficulties with the manufacturer and later with production, so Köhler and Weinrich decided to give up their company.