Snoopstar wins German Brand Award

The start-up has enriched the advertising brochure of the discounter ALDI Süd with augmented reality. There is a prize for the cooperation.

Düsseldorf-based start-up Snoopstar has joined forces with ALDI Süd to take the discounter's advertising brochure into the digital future. Since October 2020, Snoopstar's software has made it possible to film the brochure with a smartphone and display additional content using augmented reality. "Until now, retailers have faced a problem: they print a brochure that arouses curiosity, but as soon as the customer googles it, they no longer have it under control," says Snoopstar CEO Bodo Schiefer to the Handelsblatt.

The collaboration with ALDI Süd has now won a prize: the cooperation has received the German Brand Award in Gold. The jury particularly praised the direct link to the Aldi webshop, which allows Google to be bypassed. "The entire communication takes place in a single brand universe. With Snoopstar, ALDI Süd is positioning itself early on as a first mover in augmented reality in the discount sector."

Videos, recipes, product information and competitions can be displayed in the ALDI brochure via cell phone. "Our aim is to further increase the attractiveness of our flyer, especially for the young target group," says Lars Klein, Managing Director at Aldi Süd, to Handelsblatt. "We believe that the optimal combination of traditional print and modern digital offerings will be a key aspect of customer communication in the future."

Other customers of the Düsseldorf-based AR start-up include Henkel, Douglas, WMF and Deutsche Telekom. Snoopstar promises to make the success of the software measurable. For Henkel, for example, the start-up has created AR instructions for a hair dye product.