TUM graduates receive nine million euros

Software start-up Sento wins over US investors with its purchasing software.

The Munich-based SaaS start-up Sento has raised nine million euros in a financing round. The investors include New York venture capitalist Insight Partners, which has also invested in Twitter and Shopify. The software is designed to make it easier for retailers to manage their collaboration with suppliers. Invoices, order data and delivery bills are to be exchanged more easily. According to Sento founder Felix Krauth, this is still a problem in the food sector in particular: "In most supermarkets, orders are still sent by fax and email. The software helps with this via a programming interface so that retailers can dock onto suppliers' existing merchandise management systems and vice versa. This would make lengthy in-house developments and expensive integration projects superfluous. Krauth launched Sento together with his fellow students Lucian Riediger and Nimar Blume.

This attracted further investors such as Picus Capital, Decorn Celonis and Stefan Jeschonnek and Jan Deepen. Sento's software is already in operation in many retail chains such as Edeka, Rewe, DM and Alnatura. According to Krauth, the number of customers has increased eightfold since November 2021. One of the main reasons for the rapid growth is food start-ups that took part in the TV show "Die Höhle der Löwen". "They are growing at an above-average rate, which means we are growing with them," says Krauth. Other customers include the start-ups Vly, porridge manufacturer 3Bears and Waterdrop.

The software will not only be used in the food industry. Krauth explains: "What works in the food sector can of course also be implemented for many other industries, such as fashion or electronics.