Unown closes seed financing
The fashion start-up receives two million euros, with most of the money coming from Switzerland.
The Hamburg-based impact start-up Unown has successfully completed its seed financing round. It received a total of two million euros, including from Swiss impact investor Übermorgen VC, Nicolas & Loïc Brunschwig (co-owners and co-CEOs of Swiss luxury retailer Bongenie-Grieder), Maximilian Böck (CEO Marc O'Polo), Vealo Ventures and existing investor APX.
The company was founded in 2019 under the name Leasing for Good GmbH by Tina Spießmacher and Linda Ahrens. UNOWN is merely a brand name. The company developed software for leasing lifestyle products. This should make it possible to rent clothing in various subscription models. The focus is on recyclable, sustainable and animal-friendly materials with resource-saving production and fair working conditions.
According to Linda Ahrens, the new financing also represents a step back from the fast fashion industry: "The financing round is not only a tailwind for us at Unown, but for the circular economy as a whole. With the investment, we will massively expand our B2B software offering and thus contribute to systemic change in the fashion industry."
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