UNOWN closes seed financing

Anna-Lena Malter Anna-Lena Malter | 12.05.2022

The fashion startup receives two million euros, the money comes mainly from Switzerland.

Hamburg-based impact startup Unown has successfully completed its seed funding round. It receives a total of two million euros, including from Swiss impact investor Übermorgen VC, Nicolas & Loïc Brunschwig (co-owners and co-CEOs of Swiss luxury retailer Bongenie-Grieder), Maximilian Böck (CEO Marc O'Polo), Vealo Ventures and existing investor APX.

The company was founded in 2019 under the name Leasing for Good GmbH by Tina Spießmacher and Linda Ahrens. UNOWN is merely a brand name. The company developed a software for leasing lifestyle products. This should make it possible to rent clothing in various subscription models. The focus is on recyclable, sustainable and animal-friendly materials with resource-saving production and fair working conditions.

According to Linda Ahrens, the new funding also represents a step back from the fast-fashion industry, "The funding round is not only a tailwind for us at Unown, but for the Circular Economy as a whole. With the investment, we will massively expand our B2B software offering and thus contribute to system change in the fashion industry."


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