Beiersdorf invests in digital health start-up

The skincare group invests in the start-up dermanostic via its venture capital arm.

The Hamburg-based consumer goods group Beiersdorf is investing in dermanostic. The company is using its venture capital subsidiary Oscar&Paul Beiersdorf, through which it already holds a stake in the skincare brand Routinely, to do so.

The Düsseldorf-based start-up Dermanostic offers digital dermatologist visits around the clock for 25 euros. The diagnoses are made by professional dermatologists. Ascan Voswinckel, Head of Oscar&Paul Beiersdorf Venture Capital, sees a great need in the field of digital health, especially among younger target groups. _"This makes dermanostic's new digital offering a perfect fit for our Eucerin brand," says Voswinckel.

The collaboration with dermanostic is a relevant step in Beiersdorf's digitalization strategy. _"Through the close exchange with the experts from dermanostic, we can learn from each other and thus create even better digital proximity to our consumers," says Cornelius Becker, Head of Derma at Beiersdorf.