Beiersdorf invests in digital health start-up
Through its venture capital arm, the skin care group is joining the start-up dermanostic.
Hamburg-based consumer goods group Beiersdorf is getting involved in Dermanostic. To do so, the company is using its venture capital affiliate Oscar&Paul Beiersdorf, through which it already has a stake in skin care brand Routinely.
Düsseldorf-based start-up Dermanostic offers digital dermatologist visits around the clock for 25 euros. Diagnoses are made by professional dermatologists. Ascan Voswinckel, chief executive at Oscar&Paul Beiersdorf Venture Capital, sees a great need in digital health, especially among younger target groups. "As such, dermanostic's new digital offering is a perfect fit for our Eucerin brand," said Voswinckel.
The cooperation with dermanostic is a relevant step in Beiersdorf's digitalization strategy, he added. "Through the close exchange with dermanostic 's experts, we can learn from each other and thus create even better digital proximity to our consumers," says Cornelius Becker, Head of Derma at Beiersdorf.
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