Latana receives 36 million euros

The Berlin-based start-up successfully completed its Series B financing round. Now it wants to accelerate its growth.

The Berlin-based start-up Latana has raised 36 million euros in its Series B financing round. The financing consists of equity and debt capital. The money comes from venture capitalists Oxx, Kreos and Balderton Capital. Latana announced in a post on Linkedin that it intends to use the money to expand its product range, scale sales and marketing and grow its team.

Latana wants to support companies in making marketing decisions. To this end, the start-up claims to offer an AI-supported brand tracking tool that, in conjunction with a dashboard, is intended to provide insights into consumers in 100 countries. This should enable brands to find out how their target group perceives them. Without data, it is impossible to know whether campaigns are effective, the start-up writes on Linkedin.

"We are delighted to have strong partners on board to expand our software and our customer base," says Latana CEO Nico Jaspers. "Thanks to this investment, we can now fully focus on developing the next generation of brand analytics and consumer insights."