Latana receives 36 million euros

The Berlin-based start-up successfully closed its Series B financing round. Now it wants to accelerate its growth.

Berlin-based startup Latana raised €36 million in its Series B financing round. The funding consists of equity and debt. The money comes from venture capitalists Oxx, Kreos and Balderton Capital. Latana announced in a post on Linkedin announced it will use the money to expand its product offering, scale sales and marketing, and grow its team.

Latana wants to help companies make marketing decisions. To do this, the startup says it offers an AI-powered brand tracking tool that, in conjunction with a dashboard, is designed to deliver insights about consumers in 100 countries. This should allow brands to find out how their target audience perceives them. Without data, it's impossible to know if campaigns are effective, the startup writes on Linkedin.

"We are excited to have strong partners on board to expand our software and customer base," says Latana CEO Nico Jaspers. "Thanks to this investment, we can now fully focus on developing the next generation of brand analytics and consumer insights."