Meetrics acquired by US company

They are both dedicated to digital marketing, and now Double Verify is acquiring the Berlin start-up Meetrics. The acquisition is expected to be completed in the third quarter, but no amount is known.

Meetrics, founded in Berlin in 2008, is being acquired by Double Verify (DV), an American company. The Meetrics team will support DV from its current locations. The Berlin-based company is currently active in 30 countries and supports over 80 customers. The deal is expected to be completed in the third quarter.

"The entire Meetrics team is excited to join forces with DoubleVerify," says Meetrics founder and CEO Philipp von Hilgers about the merger. Meetrics offers ad verification solutions that make the success of digital campaigns measurable.

Both companies are dedicated to digital marketing, and for DV the acquisition means expanding its European business: "Our strategy for this mission is to verify everywhere - across channels, formats, platforms and regions. The Meetrics transaction fully supports this approach and strengthens our operational presence in the EMEA region," says CEO Mark Zagorski of DV. And is pleased that the merger will "further accelerate the growth of our international business".