Millions for Autlay

The Cologne-based tech start-up plans to invest in marketing and AI development.
The software start-up Autlay has closed a second investment round worth millions. The company is not disclosing an exact figure. The investors include the Bonn-based financier Venture Creator. Two years ago, the Cologne-based start-up already raised a six-figure sum, also from Venture Creator.
The money will be used to further develop the product and the AI. Among other things, the company is working on a self-service SaaS solution that enables customers to independently design automated and individualized advertising materials. The marketing budget is also to be increased: Autlay wants to further expand its competitive edge, according to a statement. Autlay has been offering fully automated and customized layout options since 2019. The start-up works without the usual templates.

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