Millions for Autlay

The Cologne-based tech start-up plans to put the investment into marketing and AI development.

The software start-up Autlay has closed a second investment round for an amount in the millions. The company is not disclosing an exact figure. The investors include the Bonn-based backer Venture Creator. Two years ago, the Cologne-based start-up was already able to collect a six-figure sum, also from Venture Creator.

The money is to be used to further develop the product and the AI. Among other things, the company is working on a self-service SaaS solution that allows customers to independently layout automated and individualized advertising materials. It also plans to increase its marketing budget: Autlay wants to further extend its competitive edge, it said in a statement. Autlay has been offering fully automated and customized layout options since 2019. The start-up works without the common templates.

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