Sony Music acquires shares from Tiger Media

This brings Tiger Media's offering to 10,000 titles. The exact amount of Sony Music's stake in the start-up is unknown.

Today, some children don't necessarily have a smartphone, but a small box for audio games and music that is easy to operate with a touch. The company behind it: Tiger Media. Sony Music Entertainment Germany has now acquired a stake in the German start-up, although the amount of the shares remains a secret. Tiger Media is thus increasing its equity capital and gaining access to the Sony Music world. The company plans to connect its kids content from the children's radio play label "Europa" to Tiger Media's streaming service by the beginning of September. This will increase Tiger Media's offering from over 6,000 to 10,000 titles.

"The investment and the content package from Sony Music will now enable us to further expand this business and allow all industry players who are already connected with licensed content to share in our growing success," says Till Weitendorf, who founded the company together with Martin Kurzhals. André Mühlhausen from Sony Music says: "We see Tiger Media as an ideal partner to accelerate our digital business and implement our content strategy."

Tiger Media is a spin-off from the publishing house Oetinger. Launched as an app in 2014, at some point the collaboration no longer worked. Weitendorf then founded Kindermedien-Holding, under which five start-ups are now bundled. In 2016, the app disappeared and the first streaming platform for children was launched; in 2017, Tiger Media sold its first audio play boxes.