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These are the new own brands from Gorillas

The four new brands will initially be available in Germany, France and the UK.

Janina Gerhardt · Stuttgart, 08. June 2022

These are the new own brands from Gorillas — Der Gorillas-Gründer Kağan Sümer. (Foto: Gorillas)

The four new brands will initially be available in Germany, France and the UK.

Gorillas recently announced its collaboration with organic producer Alnatura. The organic products will now be followed by four new own brands from the Berlin delivery service. Under the "Gorillas Daily" brand, the company offers products such as spreads and cheese. The "Gorillas Premium" brand is particularly high-quality and offers a selection of quality products such as fresh pasta. Products for making coffee are offered under "Hot Damn". With "start-up beer", Gorillas is also launching two beers on the market.

The first products will be available from June 9 via the Gorillas app. Further products are to be launched over the course of the summer. "Our new private labels are also a key component of our profitability strategy and will enable us to tap into new revenue streams in our core markets," said Kağan Sümer, founder and CEO of Gorillas. It would also strengthen Gorillas' commitment to sustainability as the company focuses on environmentally friendly solutions for production and packaging.

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