Synbiotic launches joint venture of beverage professionals

Synbiotic is venturing into new spheres and founding a joint venture under the name Princess Stardust, whose products are primarily aimed at the lifestyle market.

Glitter, galaxy and CBD - that's what the new brand from cannabinoid start-up Synbiotic has in common: "With Princess Stardust, we are attacking the CBD lifestyle product segment. Now we can also help to bring CBD to a new target group and convince them of the power of cannabinoids," says CEO Lars Müller of the listed company Synbiotic about the strategic investment. Princess Stardust was founded by Sebastian Brack and Andrea Gercken.

"With this joint venture, we have been able to gain experienced top entrepreneurs for our vision. With our SynBiotic platform, we are supporting the team in building their brand. At the same time, we benefit from the expertise of the three entrepreneurs and their extensive networks," says Müller. Princess Stardurst currently offers three products containing CBD, vitamins, melatonin and caffeine.

Synbiotic markets products based on cannabinoids and terpenes, the non-intoxicating part of the hemp plant, under various brands. Müller plans to become the leading supplier of cannabinoid products in Europe with the company, as he told Startbase in February.