Usercentrics and Cookiebot merge

The two companies are now combining their customer data management offerings. The merger was initiated by VC Full In Partners.
News by Lars-Thorben Niggehoff Lars-Thorben Niggehoff · Stuttgart, 02. September 2021

The two companies are now combining their customer data management offerings. The merger was initiated by VC Full In Partners.

The Munich-based consent management platform Usercentrics is merging with its Danish competitor Cybot, the company behind the Cookiebot software. Both Usercentrics and Cookiebot offer companies solutions to collect and manage their customers' data in accordance with data protection guidelines. The merged company will operate under the name Usercentrics and will continue to offer the products of both companies. The deal was initiated by venture capitalist Full In Partners, which has a stake in both companies.

"Together with Cookiebot, we are in a stronger position to build an industry standard for user consent that leads the way in transparency and trust," says Usercentrics CEO and co-founder Mischa Rürup. Usercentrics investors Alstin Capital and Cavalry Ventures also expressed their satisfaction with the deal. "The General Data Protection Regulation is a European export to the world. Usercentrics and Cookiebot, based in the birthplace of data protection, are now manifesting the drive for protection in a single global company," says Carsten Maschmeyer, Founding Partner of Alstin Capital.

Mischa Rürup and Vinzent Ellissen founded Usercentrics in 2017, with current CRO Jürgen Weichert joining two years later and Ellissen stepping down as Managing Director in 2020. The extent to which the Usercentrics management will share responsibilities with Cybot CEO Daniel Johannsen was not initially disclosed.


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