Fleet expands to Germany

Angel investor Alexandre Berriche and his startup "Fleet" are expanding their Device-as-a-Service offering to Germany to provide German companies with comprehensive solutions for office equipment and management.

Berlin - The French startup "Fleet" has announced that it is expanding its services to Germany. Previously active in France and Spain, Fleet is now entering the German B2B office equipment market. The company is self-financing its growth and achieved double-digit million sales last year.

Our goal is to become the leading DaaS (Device as a Service) provider for SMEs and start-ups in Europe. Our entry into Germany, with its broad-based SME sector and large startup universe, should give us a significant boost in achieving this goal.

Alexandre Berriche, Co-Founder & CEO Fleet

Fleet offers companies a Device-as-a-Service (DaaS) for computers, phones, tablets, accessories and office furniture. In addition to device procurement, the service also includes management, maintenance, replacement, repair, insurance, user management and mobile device management (MDM). This leasing model aims to save companies time and money.

Hans-Peter Frank, Country Manager of Fleet, is responsible for the expansion in Germany. Frank previously gained experience in start-ups and successfully led the expansion of a FinTech company in Germany and other European markets.

Fleet's vision is to optimize the entire lifecycle of workplace equipment - from rental to management to renewal. By freeing companies from complex processes, they can focus fully on their core activities.

Hans-Peter Frank, Country Manager Fleet

Fleet's main target group are companies and start-ups with 10 to 500 employees. They could benefit from a fixed and transparent monthly subscription for DaaS, especially if they are growing rapidly and have limited IT resources. Until now, there was no holistic provider for office equipment and management in this customer group.

Fleet's customers include companies such as Sumup, Personio, Pliant, BCG, Flink and Hive. Fleet also works with well-known venture capitalists whose start-ups benefit from the company's services.

The market for Device-as-a-Service in Europe is particularly large and developed in Germany. Alexandre Berriche, CEO & Co-Founder of Fleet, has personal connections to Germany and is involved in leading startup funds. His goal is to help companies optimize the entire lifecycle of workplace equipment in order to save costs and increase efficiency.

Fleet is a French company specializing in Device-as-a-Service (DaaS). It offers comprehensive solutions for start-ups and SMEs with 10 to 500 employees. The company has been active in France since 2019, in Spain in 2022 and in Germany from 2023. Fleet enables companies to lease IT equipment and office furniture and also offers comprehensive services such as management, maintenance, replacement, repair, insurance, user management and mobile device management (MDM) to optimize the entire life cycle of workplace equipment.