Why Your Phone Addiction is no Coincidence & How to Cure it (2x Best-Selling Author Nir Eyal on becoming Indistractable & Building Products People Lov
Nir Eyal, Bestsellerautor von 'Hooked' und 'Indistractable', spricht mit Fabian Tausch darüber, wie man gewohnheitsbildende Produkte entwirft, das persönliche Fokusgleichgewicht hält und ein ablenkungsfreies Leben führt. Nir teilt seine einzigartigen Erkenntnisse über die Psychologie der Gewohnheiten, warum die meisten Menschen Ablenkung missverstehen und wie Gründer sinnvolle, ethische Produkte schaffen können, die das Leben der Benutzer verbessern. Die Themen umfassen den Aufbau gewohnheitsbildender Produkte, das Werden von 'Indistractable', das Zeitmanagement und die Produktivität sowie die Verantwortung als Gründer. Darüber hinaus diskutiert Nir seine Herangehensweise an Angel-Investitionen und gibt Beispiele für einflussreiche Unternehmen, die er unterstützt hat, wie Calm und Sunnyside.
Mentioned companies
Shownotes & Links
Nir Eyal, bestselling author of "Hooked" and "Indistractable", joins Fabian Tausch to discuss how to design habit-forming products, balance personal focus, and build a life free from distractions. Nir shares his unique insights on the psychology of habits, why most people misunderstand distraction, and how founders can create meaningful, ethical products that improve users' lives.
What You’ll Learn in This Episode:
How to Build Habit-Forming Products:
The Hook Model and how it helps create products that build healthy customer habits
Why ethical design is critical when building products that people use frequently
Becoming Indistractable:
The difference between traction and distraction and why intent is everything
How to master internal triggers—the root cause of most distractions—and take control of your time
Time Management and Productivity:
Why to-do lists often fail and how time-boxing can completely change how you work
Practical strategies to prioritize reflective work over reactive tasks like emails and meetings
Balancing Responsibility as a Founder:
How to define your responsibility when building habit-forming products
Why founders should consider a use and abuse policy to address overuse of their products
Nir’s Approach to Angel Investing:
How Nir chooses to invest in startups using the Hook Model to create positive, habit-forming products
Examples of impactful companies Nir has supported, like Calm and Sunnyside, and how they create value
ALL ABOUT UNICORN BAKERY:
https://zez.am/unicornbakery
Where to find Nir:
LinkedIn: https://www.linkedin.com/in/nireyal/
Website: https://www.nirandfar.com/
Join our Founder Tactics Newsletter:
2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach:
https://www.tactics.unicornbakery.de/
Chapters:
(00:00:00) Who did you write your books for and what is the message?
(00:04:11) As a founder, what responsibility do I have to the user-terms of consuming my product?
(00:09:18) How much can I leave users to their own responsibility to use my product and should I include safety elements in my product?
(00:17:07) How do you feel about the fact that too often overconsumption (e.g. alcohol) is laughed at rather than criticized because it is "normal"?
(00:21:16) Is too much self-optimization unhealthy, even if you are happy with your situation?
(00:23:49) What levers can I move if I feel too much outside influence is affecting my focus on my own projects?
(00:29:09) How important is repetition when you want to tackle things and make them happen, and how do you get rid of external triggers that distract you?
(00:38:32) What is your perspective on the topic of To Do - Lists?
(00:44:42) How does your knowledge of focus and productivity influence your work as an angel investor?
What You’ll Learn in This Episode:
How to Build Habit-Forming Products:
The Hook Model and how it helps create products that build healthy customer habits
Why ethical design is critical when building products that people use frequently
Becoming Indistractable:
The difference between traction and distraction and why intent is everything
How to master internal triggers—the root cause of most distractions—and take control of your time
Time Management and Productivity:
Why to-do lists often fail and how time-boxing can completely change how you work
Practical strategies to prioritize reflective work over reactive tasks like emails and meetings
Balancing Responsibility as a Founder:
How to define your responsibility when building habit-forming products
Why founders should consider a use and abuse policy to address overuse of their products
Nir’s Approach to Angel Investing:
How Nir chooses to invest in startups using the Hook Model to create positive, habit-forming products
Examples of impactful companies Nir has supported, like Calm and Sunnyside, and how they create value
ALL ABOUT UNICORN BAKERY:
https://zez.am/unicornbakery
Where to find Nir:
LinkedIn: https://www.linkedin.com/in/nireyal/
Website: https://www.nirandfar.com/
Join our Founder Tactics Newsletter:
2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach:
https://www.tactics.unicornbakery.de/
Chapters:
(00:00:00) Who did you write your books for and what is the message?
(00:04:11) As a founder, what responsibility do I have to the user-terms of consuming my product?
(00:09:18) How much can I leave users to their own responsibility to use my product and should I include safety elements in my product?
(00:17:07) How do you feel about the fact that too often overconsumption (e.g. alcohol) is laughed at rather than criticized because it is "normal"?
(00:21:16) Is too much self-optimization unhealthy, even if you are happy with your situation?
(00:23:49) What levers can I move if I feel too much outside influence is affecting my focus on my own projects?
(00:29:09) How important is repetition when you want to tackle things and make them happen, and how do you get rid of external triggers that distract you?
(00:38:32) What is your perspective on the topic of To Do - Lists?
(00:44:42) How does your knowledge of focus and productivity influence your work as an angel investor?
FYI: English edition available
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FYI: Deutsche Edition verfügbar
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