14 million euros for Nu Company

Nico Rosberg invests, Tina Müller advises: Nu Company not only receives 14 million euros in its Series A financing round, but also well-known investors and board members.

Nu Company is already an established brand on Instagram with its vegan chocolate bars, and now the Leipzig-based company has raised 14 million euros in its Series A financing round. The round is led by DLF Venture, based in Brussels and London, and also includes Five Seasons Ventures, DX Ventures, BackBone Ventures and Austrian venture capitalist Square One Foods. Money is also coming from DHDL judge and Formula 1 world champion Nico Rosberg. In addition, Nu Company's Board of Directors includes well-known names such as Douglas CEO Tina Müller and strategy consultant Andrea Gislee Joosen.

"The Series A will help us bring more products to market that can make a real positive change in the mass market. We also want to be even more easily available - whether in the supermarket around the corner across Europe or with a click online," explains co-founder Christian Fenner. The start-up team will also be expanded to achieve this.

Founded in 2016 by Fenner, Thomas Stoffels and Mathias Tholey, the company focuses on sustainability and environmental awareness in every detail of its products: unrefined sugar, organic, sustainable packaging and one tree planted for every bar sold. According to the Nu Company, 2021 is its third year of double-digit sales growth and its products are available in 10,000 stores.

"the nu company shows how the world can be made more sustainable with healthy, environmentally conscious consumption," says Douglas boss Müller with conviction. Clément Helinck explains what motivated DLF to invest: "What convinced us was that the team would never cut corners." And sees a "very involved buyer base and enormous growth rates" at the Leipzig-based company, which, according to the Senior Associate, is evidence of "a clear market fit and a lot of potential".