Brevo achieves unicorn status after 500 million euro round

French customer engagement company Brevo has closed a new €500 million financing round, officially joining the ranks of the Unicorns. The investment is led by General Atlantic and Oakley Capital. While Bpifrance and Bridgepoint remain minority shareholders, Partech exits the cap table entirely. As a result of the transaction, management and employees will become the company's largest shareholders.

Brevo intends to use the capital to further accelerate its AI and product development, its expansion in the USA and its M&A strategy. In 2025, the company will exceed the EUR 200 million ARR mark and has a double-digit EBITDA margin. By 2030, Brevo is aiming for an annual turnover of one billion euros.

CEO and founder Armand Thiberge is convinced that the new partners will help Brevo to build a global market leader in the CRM sector. The new and existing investors also see great potential in Brevo's combination of product strength, international presence and fast-growing mid-market focus.

Rebranding strengthens strategic realignment

Brevo operated under the name Sendinblue until 2023, but changed its brand to reflect its evolution from a pure email marketing provider to a comprehensive customer platform. Today, the company offers a wide range of communication channels such as email, SMS, WhatsApp, push, wallet and social media as well as integrated CRM and marketing automation functions.

Over 600,000 customers now use the system, which is constantly being expanded with new features.

Expansion of the Brevo AI Lab

More than half of the workforce is already working on R&D and product development. This strong technological focus is now to be further strengthened. The Brevo AI Lab, founded in 2024 with an investment volume of 50 million euros over five years, has already produced several AI-based products. These include AI marketing, sales and conversation agents as well as an MCP connector that enables connection to external AI assistants such as Claude, ChatGPT or Mistral's "Le Chat".

Brevo plans to integrate AI even more deeply into its platform and position itself as a leading European provider in the field of AI-supported CRM and engagement solutions.

US market and mid-market

The USA is already one of the company's strongest regions and accounts for 24% of recent new customer sales. Over 100 million euros are to be invested there by 2030.

At the same time, Brevo's business is growing in the mid-market segment, which is currently scaling twice as fast as the rest of the company. Mid-market customers are therefore considered a significant growth driver.

With eleven acquisitions to date, M&A is a key component of Brevo's growth model. The new capital is used to drive both technological additions and market access in strategically important regions. Brevo offers a customer platform for marketing, CRM, sales and cross-channel communication that is used by more than 600,000 companies worldwide, including well-known brands such as eBay and H&M.