BRYGHT receives 500,000 euros in pre-seed financing

New platform for creators: BRYGHT receives capital from 9elements, NRW.BANK and other partners to redesign social media.

Essen, April 29, 2025 - The Essen-based startup BRYGHT has successfully completed a pre-seed financing round. A total of 500,000 euros will be invested in the development of the new social media platform, which aims to put a stronger focus on content creators and their communities. BRYGHT is supported by investors such as 9elements, NRW.BANK, Fresenius, WeCreate and several business angels.

Responding to challenges in the social media market

BRYGHT aims to address central problems of existing social networks. Currently, algorithms dominate the visibility of content, while creators are increasingly dependent on advertising deals to finance their work. At the same time, they are increasingly competing with AI-generated influencers. BRYGHT focuses on a model that reconnects real creators and their community.

The future does not belong to algorithms - it belongs to the people behind the content

Til Wiesenberg, co-founder of BRYGHT GmbH

The aim is to create fair conditions for creators and enable sustainable relationships with fans.

Over 100 creators already on board

The official launch of BRYGHT is planned for summer 2025. More than 100 selected creators are already part of the platform before the launch. At launch, over one million followers will be able to use the new community platform.

BRYGHT is paying particular attention to fair monetization opportunities. In future, creators should be better remunerated for their work without having to rely heavily on advertising or external sponsors.

Support from the start-up ecosystem

In addition to the participation of institutional investors such as NRW.BANK, BRYGHT is also supported by experienced digital companies such as 9elements. This gives the young founding team early access to technical expertise and network resources to accelerate the platform's growth.

BRYGHT plans to use the fresh capital to further expand its infrastructure and prepare for the market launch. The team is focusing on a sustainable and community-oriented growth strategy in order to position itself as an alternative to established platforms in the long term.