Cloud Capital launches with 7.7 million US dollars in seed financing

Serial SaaS founders launch FinTech platform for cloud spending. Focus on financial control over cloud infrastructure.

London/ San Francisco, April 24, 2025 - FinTech startup Cloud Capital is exiting the stealth phase with USD 7.7 million in seed funding. The company was launched by SaaS founders Edward Barrow, Spencer Pingry and Zack Liscio. The aim is to give finance managers in companies more control over their cloud investments - a market with a volume of over 340 billion US dollars that is growing rapidly, particularly due to AI applications.

Cloud infrastructure: from cost factor to financial risk

In many technology-driven companies, cloud infrastructure is now the second-highest cost item after personnel expenses - especially for AI-native companies. According to studies, 27% of companies regularly exceed their cloud budget, leaving up to 40% of potential savings untapped. Despite increasing expenditure, finance departments often lack the tools to actively manage this development. This is where Cloud Capital comes in - with a FinTech approach that treats cloud spending like a financial asset.

FinTech platform instead of cost optimization tool

In contrast to traditional optimization tools, Cloud Capital is explicitly aimed at CFOs and finance departments. The platform analyzes usage data, technical planning and financial models in real time in order to accurately forecast expenditure. If desired, Cloud Capital can also assume the financial risk of long-term cloud contracts, offering a new financing approach for cloud investments.

We believe cloud infrastructure is the largest broken market in tech. We've been in the driving seat; we've built the forecasts and we've lived the pain. We built Cloud Capital to give CFOs the same level of control over cloud that they have across the rest of the P&L.

Edward Barrow, Co-founder and CEO Cloud Capital

Cloud Capital has already attracted well-known investors such as Connect Ventures, Backed Ventures and Middlegame Ventures. The founders look back on a shared history at companies such as Idio, Zaius, Naytev and Optimizely - with experience in over 500 million dollars of cloud spending. The first customers from the AI, FinTech and cybersecurity sectors are already using the platform.

Cloud Capital wants to use data-based tools to enable CFOs to manage cloud investments just as precisely as other major balance sheet items. With the current market growth, the timing could hardly be better.