eBrands secures 7.5 million euro financing round

Nordic eBrands has received 7.5 million euros in a new financing round. The funds will be used to further develop the AI-powered export platform Apollo and facilitate the global expansion of Consumer Brands.

Helsinki, 12 March 2025 - eBrands, a provider specializing in international market entry, has increased its total investment to EUR 50 million with the latest financing round. The round was led by Veikko Laine Family Office, Varma Mutual Pension Insurance Company and operational shareholders.

Since its inception in 2020, eBrands has helped numerous consumer brands such as Mysoda, Coach Soak and Bodyotics to expand internationally. The platform simplifies market entry by bundling distribution, logistics, finance and regulatory requirements into a scalable model.

Apollo: AI as the key to expansion

A central component of eBrands' growth strategy is the AI-supported export platform Apollo. This enables brands to expand into over 60 markets and sales channels - without the need for their own local infrastructure or high investments. Apollo uses data-driven analytics to support brands with market entry, sales and inventory management.

With new trade tariffs and increasing regulatory complexity, brands need partners who can turn these challenges into opportunities. Our export platform helps companies to grow efficiently in e-commerce, marketplaces and brick-and-mortar retail.

Robin Bade, CEO and co-founder of eBrands

Expansion-as-a-Service as a new alternative

Traditionally, brands have faced three options when expanding internationally: in-house management, expensive agency networks or local distributors with limited control. eBrands offers a new option with its Expansion-as-a-Service model. Brands can decide individually what support they need while retaining full transparency over sales figures, customer behavior and operational processes.

Successes to date show the potential of the model: in 2024, Apollo was successfully tested with 10 partner brands to optimize market entry between the EU, UK and North America.

Stronger market presence and strategic scaling

With the new funding, eBrands plans to further expand its global network and enable even more brands to expand quickly and at low risk. The platform connects brands with leading marketplaces and retailers such as Amazon, Walmart, Target, Zalando, Wayfair and Home Depot. In total, eBrands accounts for over 75% of e-commerce sales in the US, UK and Europe.

Entering new markets is often expensive and complex. Our platform makes this process more efficient and transparent.

Antti Moilanen, Head of Partner Platform Business at eBrands

With the new capital, eBrands aims to further strengthen its position as a partner for international scaling and facilitate access to new markets for brands worldwide.