Fitness start-up Yas.life receives 2.8 million euros

The start-up Yas.life receives growth financing. IBB Ventures becomes the new shareholder.

The main investor in Yas.life's financing round is Deutsche Rück. Andreas Burike, Ingo Weber and Christian Macht are acting as business angels. The Berlin-based venture capital investor IBB Ventures is the new shareholder. They are providing a total of 2.8 million euros.

Yas.life works with health insurance companies, insurers and companies to encourage users to exercise and do more sport via a white-label app. Health insurance companies integrate the offer into their bonus programs, for example. "Yas.life has an excellent product and an extensive network of contacts in the insurance industry and has already acquired several well-known insurance companies and health insurers as customers," says Christian Seegers, Senior Investment Manager at IBB Ventures. He sees "excellent growth opportunities" for the Berlin-based start-up in 2021. IBB Ventures will also become a new shareholder in the start-up. The early-stage investor has invested funds from the government's Pillar 2 "Corona aid for start-ups" package of measures, which supports innovative companies with exceptional growth potential affected by the coronavirus crisis.

The start-up intends to use the investment to further develop its product and drive forward its expansion abroad. Yas.life was founded in 2016 by Magnus Kobel.