Fitness start-up Yas.life receives 2.8 million euros

The start-up Yas.life receives growth financing. IBB Ventures becomes the new shareholder.

The main investor in Yas.life's financing round is Deutsche Rück. Andreas Burike, Ingo Weber and Christian Macht are acting as business angels. The new shareholder is the Berlin venture capital investor IBB Ventures. They are giving a total of 2.8 million euros.

Yas.life works with health insurers, insurance companies and businesses to encourage users to exercise and do more sports via a white-label app. Health insurance companies integrate the offer into their bonus programs, for example. "Yas.life has an excellent product and an extensive contact network in the insurance industry, so several well-known insurance companies and health insurers have already been acquired as customers," says Christian Seegers, Senior Investment Manager at IBB Ventures. He sees "excellent growth opportunities" for the Berlin-based start-up in 2021. IBB Ventures will also become a new shareholder in the start-up. The early-stage capital provider has invested funds from the government's Pillar 2 package of measures "Corona aid for start-ups", which supports innovative companies with extraordinary growth potential that have been affected by the Corona crisis.

The start-up plans to use the investment to further develop its product and expand abroad. Yas.life was founded in 2016 by Magnus Kobel.