Flatpay secures 145 million euros and becomes a unicorn

The Danish payment startup Flatpay has closed a financing round of 145 million euros, giving it a company valuation of 1.5 billion euros. This makes the fintech the fastest unicorn ever to emerge in Denmark, just three years after it was founded. The round was led by investor AVP, with Smash Capital and existing investors also participating.

Growth of more than 400 percent

In the past twelve months, Flatpay has increased its turnover by more than 400 percent according to its own figures. The company is thus responding to high demand for simple, transparent and scalable payment solutions in the SME segment. The new capital is intended in particular to support further growth in existing markets and expansion into additional European countries.

Germany is the most important market

Germany is currently Flatpay's largest market. The fintech employs 540 people here and serves around 20,000 customers. These are predominantly small and medium-sized merchants. Flatpay has a total of around 1,400 employees worldwide.

With such strong growth, it is necessary to involve more employees to support our growing customer portfolio.

Sander Janca-Jensen CEO and Co-Founder Flatpay

In the long term, Flatpay aims to increase its workforce and turnover tenfold by 2029.

Investors praise transparency and simplicity

The new and existing investors underline the fintech's market position in the European payment segment. AVP General Partner Warda Shaheen particularly emphasizes Flatpay's focus on simplicity, transparent pricing and an"exceptional end-to-end product". Smash Capital adds that many traditional merchants are still underserved despite digital solutions. A market that Flatpay is consistently addressing.

Expansion beyond Europe planned

Since its foundation, Flatpay has established markets in Germany, the UK, Finland, Italy and France and continues to grow strongly there. The company intends to use the new capital to gain additional market share and further develop its product range.

The expected turnover for 2025 is around 125 million euros. The long-term goal is to become a leading European provider of simple and transparent payment solutions in the SME sector.

Flatpay in figures

• 1.5 billion € company valuation
• 145 million € fresh capital
• 1,400+ employees worldwide
• 540 employees in Germany
• 60,000 merchants use Flatpay services
• 400% sales growth in twelve months
• 100+ million expected card readings per year
• Over 5 million payments per year in restaurants alone

Business model: POS, payment and service from a single source

Flatpay was founded in Copenhagen in 2022. The startup offers POS systems, payment processing and service packages with fixed flat rates and no hidden costs. This includes daily payouts, clear dashboards and personal support around the clock.

According to its own statement, Flatpay relies on a direct sales model. New customers should always be advised personally in order to clearly communicate the benefits and price structures.