Hightouch secures 80 million US dollars in Series C

Hightouch achieves unicorn status! The AI-supported marketing start-up secures 80 million US dollars and reaches a valuation of 1.2 billion US dollars. The future of 1:1 personalization takes off.

San Francisco, February 18, 2025 - US-based technology company Hightouch, provider of a composable customer data platform (CDP) and AI decisioning platform, has closed an $80 million Series C funding round. This brings the company's valuation to 1.2 billion US dollars.

The round was led by Sapphire Ventures, with participation from NVC, Amplify Ventures, ICONIQ Growth and Bain Capital Ventures. In addition, Rajeev Dham, Partner at Sapphire Ventures, will join Hightouch's Board of Directors.

The fresh capital will be used in particular to drive the distribution of the AI-supported decisioning product. This technology enables marketing teams to define business goals while AI agents automatically select and implement personalized marketing measures based on real-time data.

Automation and personalization through AI

Hightouch's goal with its AI Decisioning platform is to enable a more efficient, automated and highly personalized marketing strategy. Companies should no longer have to rely on manual campaign planning, but can use AI-driven processes to implement individual customer approaches in real time.

For a long time, 1:1 personalization was a promise that could hardly be fulfilled using traditional methods. Marketing teams often work with manual processes that are slow and inefficient.

Tejas Manohar, Co-CEO of Hightouch

With the new technology, companies simply need to define a goal - for example, to increase repeat purchases or subscriptions. The AI agents then take over the planning and implementation of the appropriate measures. Companies that already rely on Hightouch include PetSmart, Spotify and Accor Hotels.

Integration into existing marketing and data systems

The Hightouch platform can be integrated with existing databases, CDPs and marketing tools, including solutions from Salesforce, Adobe, Iterable and Braze. This means that companies can access AI-supported decision-making without the need for costly system changes.

Many companies face the challenge of delivering relevant content at the right time. Hightouch has the potential to fundamentally solve this problem.

Rajeev Dham, Partner at Sapphire Ventures

According to Josh Curl, co-founder and CTO of Hightouch, the system is based on several machine learning models that are continuously optimized. These models determine which message is sent to the customer via which channel and at what time. Automatic experiments are also carried out to identify the most effective approaches.

Goal: Expansion of enterprise use and further development of the platform

With the new funding, Hightouch plans to further invest in the development of AI Decisioning technology and accelerate its adoption among large enterprises, particularly in the Fortune 500 category. Another focus is on expanding the team in the areas of engineering, product development and sales.

For investors, the company is a pioneer in AI-powered marketing. With the growing importance of data-driven and automated marketing strategies, Hightouch's technology could play a central role in optimizing customer experiences in the future.