HYGH closes EUR 21.5 million financing round

HYGH, a leader in digital-out-of-home (DOOH) marketing, has closed a successful eight-figure funding round, receiving fresh capital from Sparta Capital Management.

Berlin - Led by Sparta Capital Management, a British institutional investor, HYGH was able to attract both equity and debt capital. This significant funding round marks an important milestone for HYGH and highlights the company's scalable concept, advanced technology and dedicated team.

The strong growth of DOOH advertising and the associated opportunities confirm our investors' confidence in our company

Fritz Frey, Co-Founder & Chairman HYGH

Thanks to the capital from this financing round, HYGH will drive its expansion plans and focus on scaling its existing networks in the DACH region (Germany, Austria and Switzerland) as well as entering new European markets. Within the next twelve months, HYGH aims to be present in the 15 largest German cities.

HYGH has gained the confidence of Sparta Capital Management, which is actively involved in shaping the company's strategy. The current round of financing was made at an implied valuation in the mid-eight figures, which represents a significant increase compared to the previous round and confirms HYGH's robust growth. In addition, the expanding market for digital outdoor advertising offers significant untapped potential.

With its unique positioning and visionary management, HYGH is redefining the advertising landscape

Cedric Boghanim, Head of Credit Sparta

HYGH is not only committed to continuously taking further steps towards profitability, but is also open to partnering with additional capital providers to further its expansion plans. The company has even set its sights on an IPO and is striving to become a major global player in the digital out-of-home industry. The company is a fast-growing outdoor digital advertising company that already operates over 1,800 HYGH displays in seven major German cities. The advertising is 100% moving, hyperlocal and can be live within seconds. Through the four proprietary networks, advertisers reach their target audience along the customer journey at various touchpoints. As early as 2021, we reported on Startbase about the company's expansion to Munich, Frankfurt, Cologne, and Hamburg.