Misspompadour receives seven-figure sum in first financing round

Fure Capital invests in the young paint and varnish company.

The start-up Misspompadour has convinced Fure Capital's investment team to invest in the DIY & home decor e-commerce market for the first time. According to the start-up, Fure Capital is investing a seven-figure sum in the paint and varnish company, which was only founded in 2019.

Astrid Reintjes, Erik Reintjes and Niklas Lütteken founded the start-up three years ago and are now, according to their own statements, the leading online provider of B2C paints and varnishes in the rooftop area. The investors were obviously impressed by the concept: "We are delighted to be able to support Misspompadour in the future. We were particularly impressed by the depth of Misspompadour's customer relationship and were convinced from the outset," says Sven Rittau from Fure Capital.

Misspompadour is also looking forward to the future collaboration, as founder Erik Reintjes says: "The Misspompadour team is very pleased to be able to bring new impetus and know-how into the company with the investors. I got to know Sven and Jochen during a podcast recording. Since then, we have had many discussions and workshops and have already built up a very good basis of trust so that we can achieve the next milestones with Misspompadour together, not only with financial support, but also with a lot of strategic and human support."

Misspompadour says that it places great value on its customer relationships. To achieve this, the team used WhatsApp for customer contact right from the start. According to the company, this type of interaction has been very well received.